This is (@) Lächeln (.com) (LLC),

Founded by Jonny Kraus.

Unique design pushed by film photography, self discovery, and nostalgia.
With a small + motivated team, we are doing our best to deliver strong design and quality product routinely.

Lächeln LLC is an independent label run by Jonny Kraus and his friends out of New York City. We have no corporate cosign or funding. We are using local printers, everything is hand-packed, we create all the content. Thanks for supporting thoughtful and independent design.